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About me
I have surrounded myself with giants in the creative field. They helped me see the world differently, not just artistically, but also helped me understand sales, marketing, and business. While on the shoulders of these giants, I understood the value of being a part of an amazing team, in which we can all lead and learn from each other to create and solve projects.
Work experience
Creative Lead Designer
blk. International, LLC
2023 - now
As the creative lead designer, my role is to develop product packaging for new innovative functional beverages and SKUs, from labels, packaging, and product visuals. Led creative marketing meeting with updates on all creative KPIs, email marketing campaigns and social media content and collaboration assets. Produced video content for marketing campaigns weekly, promoting new sales events for all products.
Creative Lead Designer
blk. International, LLC
2023 - now
As the creative lead designer, my role is to develop product packaging for new innovative functional beverages and SKUs, from labels, packaging, and product visuals. Led creative marketing meeting with updates on all creative KPIs, email marketing campaigns and social media content and collaboration assets. Produced video content for marketing campaigns weekly, promoting new sales events for all products.
Creative Lead Designer
blk. International, LLC
2023 - now
As the creative lead designer, my role is to develop product packaging for new innovative functional beverages and SKUs, from labels, packaging, and product visuals. Led creative marketing meeting with updates on all creative KPIs, email marketing campaigns and social media content and collaboration assets. Produced video content for marketing campaigns weekly, promoting new sales events for all products.
Creative Director
Nirvana Water Sciences
2020-2023
As CD, I have produced and engaged with many athletes and agencies, creating a vision promoting all of the many SKUs for the products, focusing on seamless video production and editing, along with photography and art direction, while maintaining progress and tracking metric data. Additionally, my role was designing an intuitive and visually appealing product packaging that catered to the brand’s messaging, along with all POS material supporting marketing and sales nationwide.
Creative Director
Nirvana Water Sciences
2020-2023
As CD, I have produced and engaged with many athletes and agencies, creating a vision promoting all of the many SKUs for the products, focusing on seamless video production and editing, along with photography and art direction, while maintaining progress and tracking metric data. Additionally, my role was designing an intuitive and visually appealing product packaging that catered to the brand’s messaging, along with all POS material supporting marketing and sales nationwide.
Creative Director
Nirvana Water Sciences
2020-2023
As CD, I have produced and engaged with many athletes and agencies, creating a vision promoting all of the many SKUs for the products, focusing on seamless video production and editing, along with photography and art direction, while maintaining progress and tracking metric data. Additionally, my role was designing an intuitive and visually appealing product packaging that catered to the brand’s messaging, along with all POS material supporting marketing and sales nationwide.
Chief Creative Director
Breinfuel, LLC
2020-2021
Tasked with building a premium brand as a creative consultant for a major rebranding initiative. My role involved collaborating with their internal team to redefine their brand identity, including a new logo, color palette, packaging, typography, and brand DNA.
Chief Creative Director
Breinfuel, LLC
2020-2021
Tasked with building a premium brand as a creative consultant for a major rebranding initiative. My role involved collaborating with their internal team to redefine their brand identity, including a new logo, color palette, packaging, typography, and brand DNA.
Chief Creative Director
Breinfuel, LLC
2020-2021
Tasked with building a premium brand as a creative consultant for a major rebranding initiative. My role involved collaborating with their internal team to redefine their brand identity, including a new logo, color palette, packaging, typography, and brand DNA.
Art Director
The SandPaper
2006 - 2021
Executing visual storytelling and pushing creative boundaries, ensuring that the design aligns with the editorial vision and resonates with the target audience. Establishing and maintaining a cohesive and visually compelling look and feel throughout the publication.
Art Director
The SandPaper
2006 - 2021
Executing visual storytelling and pushing creative boundaries, ensuring that the design aligns with the editorial vision and resonates with the target audience. Establishing and maintaining a cohesive and visually compelling look and feel throughout the publication.
Art Director
The SandPaper
2006 - 2021
Executing visual storytelling and pushing creative boundaries, ensuring that the design aligns with the editorial vision and resonates with the target audience. Establishing and maintaining a cohesive and visually compelling look and feel throughout the publication.